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Why are the Four Major Industries Optimistic About Heat Shrink Packaging
2021/11/17
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If we enter supermarkets or stores, we will find that in the past one or two years, heat shrink packaging is rapidly occupying the market, whether it is in the food industry, beverage industry, daily chemical industry, or pharmaceutical industry, heat shrink is rapidly being applied to a variety of products. In response to this market phenomenon, our magazine conducted interviews and surveys with nearly 20 well-known enterprises in several major industries such as beverages, daily chemicals, pharmaceuticals, and beer. Through the survey, we found that the main reasons for the recognition of heat shrink packaging technology are: it can reduce costs, promote sales, and increase shelf display effects. This article will discuss the reasons why various industries choose heat shrinkage based on its several advantages.
1、 Cost reduction - advantages of heat shrink packaging
Beverage companies: can reduce costs by about 30% compared to cardboard packaging
At present, the vast majority of canned beverages and a large portion of plastic bottled beverages are using heat shrink packaging. According to the relevant person in charge of Beijing Coca Cola Beverage Co., Ltd., heat shrink packaging is a very promising packaging form. Currently, there have been cases abroad where heat shrink packaging has completely replaced cardboard boxes or half pallet cardboard boxes, However, due to the current logistics environment in the domestic market not being able to compare with mature logistics management in the international market, there are still some obstacles to the development of heat shrink technology in the domestic market to the international level. It is expected that in the next 3-5 years, with the development of heat shrink packaging technology and the continuous improvement of heat shrink film pressure resistance, heat shrink packaging can replace cardboard boxes or heat shrink half pallet boxes in certain specifications of packaging.
The relevant person in charge of Dingxin International Group, which adopted heat shrink packaging earlier in China, calculated that by replacing cardboard boxes with heat shrink, costs can be reduced. This is an important reason why heat shrink technology has attracted the beverage industry. Of course, currently, the protective function of heat shrink packaging during transportation is relatively inferior to that of cardboard boxes. However, with the continuous development and innovation of heat shrink materials, the application of heat shrink in the beverage industry is promising!
Pharmaceutical companies: Replacing paper boxes with heat shrink can save nearly ten million yuan
When "how to better reduce costs" became a compulsory course for pharmaceutical companies, many companies coincidentally replaced paper box packaging with heat shrink packaging as an important part of reducing production costs.
Industry insiders have calculated a detailed account for pharmaceutical companies: if paper box packaging is used for intermediate packaging, the unit price is 0.56 yuan/piece. If PE heat shrink film is used for intermediate packaging, a PE film with a thickness of 0.03-0.04mm and a weight of 5 grams is required. The market price of PE film is 11.8 yuan per kilogram, which is 0.0118 yuan per gram × If the weight is 5 grams, the cost of each middle packaging material is 0.059 yuan, and the ratio of PE film to paper box packaging fee is 10:1. Therefore, this alone can save more than 9 million yuan in middle packaging fees for the whole year for enterprises. (We will specifically ask Chongqing Sanming Light Industry Technology Development Co., Ltd. to calculate this amount for you in the following article: "Automatic Stacking Heat Shrinkage Packaging Machine Helps You Save 9.142 million Every Year".)
Sanjiu Pharmaceutical Co., Ltd. stated that due to the relatively low requirements for external packaging in the pharmaceutical industry, companies use heat shrink packaging more in the hope of reducing the total cost by reducing the cost of packaging materials. Sanjiu Pharmaceutical has a total of 6 semi-automatic heat shrink packaging equipment with a packaging speed of 10 pieces per minute. The company hopes that the heat shrink packaging equipment can be faster, reaching a level of 50 pieces per minute, in order to achieve rapid production, improve efficiency, reduce the number of equipment used, reduce equipment occupation of factory space, and ultimately lower costs.
In addition, Zhuhai United Pharmaceutical Co., Ltd. Zhongshan Branch introduced that the heat shrink packaging machine not only reduces the cost of packaging materials, but also saves labor costs. The company used to use manual packaging, which was slow and costly for personnel. Now, with the use of sleeve type heat shrink packaging machines, it has saved a lot of personnel costs and related expenses for the enterprise.
I believe that with the increasingly fierce competition in the pharmaceutical industry, heat shrink packaging technology, which has a significant effect on reducing costs, will have a broader market space.
2、 Improve shelf display effect and promote sales
Daily chemical enterprises: a good choice for bundled packaging
In the field of daily chemical products, many products need to be used together, such as shampoo and conditioner, hair dye and conditioner, etc. Therefore, enterprises urgently need a good packaging method to "bundle" their products! At present, paper boxes are widely used in the daily chemical market, but with the development of the market, the shortcomings of high cost, weak flexibility, and easy deformation have affected the performance of paper boxes in the daily chemical market. In the past one or two years, heat shrink packaging has quietly emerged, and with its advantages of intuitive product display, low packaging costs, and beautiful packaging effects, it has quickly been accepted by daily chemical enterprises.
Zhou, Manager of the External Materials Department of Zhuhai Dongyangzhihua Cosmetics Co., Ltd., introduced that "the cost advantage of heat shrinkage is incomparable! In terms of product market positioning and sales expectations when choosing suitable packaging methods for daily chemical enterprises, some products may choose paper boxes as external packaging, but some mid to low-end products do not need to use paper box packaging!" Currently, Dongyangzhihua has many products that use heat shrinkage, Such as "hand cream+beauty cream" and other products.
In addition, according to some daily chemical companies, some companies only temporarily promote two or several products at a certain stage. Due to the high randomness of such promotions, it is not practical to use cardboard packaging. By using heat shrink packaging, companies can easily match several promotional products according to their actual situation and put them into a shrink furnace for simple operation, which brings great convenience to the company and ensures unnecessary losses. Therefore, from the perspective of industry product characteristics and market demand, shrink packaging will continue to play an important role in the outer packaging of daily chemical products.
At the same time, daily chemical enterprises can choose suitable packaging films based on the characteristics of their products, effectively control costs, and improve packaging quality. There are many types of materials for shrink film, including PE, PVC, POF, etc. Currently, most daily chemical enterprises use PVC and POF.
Beer enterprise: Color film heat shrink packaging improves product grade and promotes sales
Shenzhen Jinwei Beer Co., Ltd., as a professional manufacturing enterprise in the beer industry, mostly uses heat shrink packaging for its gift box products. The main reasons for its use are twofold: 1. Diversifying packaging forms is beneficial for promotion; 2. Heat shrink packaging has flexibility suitable for different specifications, especially for bundled packaging of small-sized products. Small size bundled beer packaging has better flexibility and is more convenient to carry, so it is increasingly favored by consumers. With the increasing demand for small-sized bundled beer packaging in the market, heat shrink packaging will have greater development space.
Moreover, the current color heat shrink film has received high attention from beer companies, and some beer companies have adopted this type of shrink film to improve product quality and promote sales. The relevant person in charge of Hubei Jinlongquan Beer Group Co., Ltd. believes that color film heat shrink packaging will be the choice to achieve display effects. In this demand, a heat shrink packaging machine with a film positioning system suitable for color shrink film will become one of the promising packaging equipment in the beer industry.
3、 Several points that need improvement in heat shrink technology
Beverage companies: Shrinkage equipment needs to be more flexible and personalized
With the change of consumer consumption habits, the specifications of heat shrink have also undergone significant changes, from 2 bottles shrink to 12 bottles and 24 bottles. Therefore, beverage companies need shrink equipment that can meet different specifications of packaging. In addition, if different specifications of heat shrink packaging can be added with handles to facilitate consumer carrying, it is what beverage companies hope for. Flexible equipment and equipment that can provide personalized packaging are the future development trends of heat shrink packaging technology. (We will specifically invite the Chinese representative of Italian SMI company to introduce in the following article: "Improvement and Diversification Trends in Shrinkage Packaging".)
Dairy enterprises: The flexibility of contraction equipment needs to be improved
Under enormous market competition pressure, dairy companies are trying various means to improve the competitiveness and market share of their products, and promotional measures are a common one. If the original packaging of 8-cup products is changed to a promotion format of "buy 8 get 2 free", the heat shrink packaging machine will expose some weaknesses: most of the shrinking machines are not very flexible and cannot adapt well to the needs of dairy companies. During promotions, companies can only use on-site tape to wrap promotional products around the packaging box of 8-cup products, which seriously affects the beauty of the product and reduces packaging quality. Therefore, in order to have greater development space for heat shrink packaging machinery, we need to quickly address the demand of users for equipment with good flexibility!
Through our investigation, it is not difficult to find that end user enterprises in various industries have high expectations for heat shrink packaging equipment in reducing packaging costs and promoting sales. We believe that with the continuous development of heat shrink packaging technology, more products using this packaging form will appear in the market. Heat shrink packaging technology will become the expectation of end user enterprises for heat shrink packaging equipment in the future!
1、 Cost reduction - advantages of heat shrink packaging
Beverage companies: can reduce costs by about 30% compared to cardboard packaging
At present, the vast majority of canned beverages and a large portion of plastic bottled beverages are using heat shrink packaging. According to the relevant person in charge of Beijing Coca Cola Beverage Co., Ltd., heat shrink packaging is a very promising packaging form. Currently, there have been cases abroad where heat shrink packaging has completely replaced cardboard boxes or half pallet cardboard boxes, However, due to the current logistics environment in the domestic market not being able to compare with mature logistics management in the international market, there are still some obstacles to the development of heat shrink technology in the domestic market to the international level. It is expected that in the next 3-5 years, with the development of heat shrink packaging technology and the continuous improvement of heat shrink film pressure resistance, heat shrink packaging can replace cardboard boxes or heat shrink half pallet boxes in certain specifications of packaging.
The relevant person in charge of Dingxin International Group, which adopted heat shrink packaging earlier in China, calculated that by replacing cardboard boxes with heat shrink, costs can be reduced. This is an important reason why heat shrink technology has attracted the beverage industry. Of course, currently, the protective function of heat shrink packaging during transportation is relatively inferior to that of cardboard boxes. However, with the continuous development and innovation of heat shrink materials, the application of heat shrink in the beverage industry is promising!
Pharmaceutical companies: Replacing paper boxes with heat shrink can save nearly ten million yuan
When "how to better reduce costs" became a compulsory course for pharmaceutical companies, many companies coincidentally replaced paper box packaging with heat shrink packaging as an important part of reducing production costs.
Industry insiders have calculated a detailed account for pharmaceutical companies: if paper box packaging is used for intermediate packaging, the unit price is 0.56 yuan/piece. If PE heat shrink film is used for intermediate packaging, a PE film with a thickness of 0.03-0.04mm and a weight of 5 grams is required. The market price of PE film is 11.8 yuan per kilogram, which is 0.0118 yuan per gram × If the weight is 5 grams, the cost of each middle packaging material is 0.059 yuan, and the ratio of PE film to paper box packaging fee is 10:1. Therefore, this alone can save more than 9 million yuan in middle packaging fees for the whole year for enterprises. (We will specifically ask Chongqing Sanming Light Industry Technology Development Co., Ltd. to calculate this amount for you in the following article: "Automatic Stacking Heat Shrinkage Packaging Machine Helps You Save 9.142 million Every Year".)
Sanjiu Pharmaceutical Co., Ltd. stated that due to the relatively low requirements for external packaging in the pharmaceutical industry, companies use heat shrink packaging more in the hope of reducing the total cost by reducing the cost of packaging materials. Sanjiu Pharmaceutical has a total of 6 semi-automatic heat shrink packaging equipment with a packaging speed of 10 pieces per minute. The company hopes that the heat shrink packaging equipment can be faster, reaching a level of 50 pieces per minute, in order to achieve rapid production, improve efficiency, reduce the number of equipment used, reduce equipment occupation of factory space, and ultimately lower costs.
In addition, Zhuhai United Pharmaceutical Co., Ltd. Zhongshan Branch introduced that the heat shrink packaging machine not only reduces the cost of packaging materials, but also saves labor costs. The company used to use manual packaging, which was slow and costly for personnel. Now, with the use of sleeve type heat shrink packaging machines, it has saved a lot of personnel costs and related expenses for the enterprise.
I believe that with the increasingly fierce competition in the pharmaceutical industry, heat shrink packaging technology, which has a significant effect on reducing costs, will have a broader market space.
2、 Improve shelf display effect and promote sales
Daily chemical enterprises: a good choice for bundled packaging
In the field of daily chemical products, many products need to be used together, such as shampoo and conditioner, hair dye and conditioner, etc. Therefore, enterprises urgently need a good packaging method to "bundle" their products! At present, paper boxes are widely used in the daily chemical market, but with the development of the market, the shortcomings of high cost, weak flexibility, and easy deformation have affected the performance of paper boxes in the daily chemical market. In the past one or two years, heat shrink packaging has quietly emerged, and with its advantages of intuitive product display, low packaging costs, and beautiful packaging effects, it has quickly been accepted by daily chemical enterprises.
Zhou, Manager of the External Materials Department of Zhuhai Dongyangzhihua Cosmetics Co., Ltd., introduced that "the cost advantage of heat shrinkage is incomparable! In terms of product market positioning and sales expectations when choosing suitable packaging methods for daily chemical enterprises, some products may choose paper boxes as external packaging, but some mid to low-end products do not need to use paper box packaging!" Currently, Dongyangzhihua has many products that use heat shrinkage, Such as "hand cream+beauty cream" and other products.
In addition, according to some daily chemical companies, some companies only temporarily promote two or several products at a certain stage. Due to the high randomness of such promotions, it is not practical to use cardboard packaging. By using heat shrink packaging, companies can easily match several promotional products according to their actual situation and put them into a shrink furnace for simple operation, which brings great convenience to the company and ensures unnecessary losses. Therefore, from the perspective of industry product characteristics and market demand, shrink packaging will continue to play an important role in the outer packaging of daily chemical products.
At the same time, daily chemical enterprises can choose suitable packaging films based on the characteristics of their products, effectively control costs, and improve packaging quality. There are many types of materials for shrink film, including PE, PVC, POF, etc. Currently, most daily chemical enterprises use PVC and POF.
Beer enterprise: Color film heat shrink packaging improves product grade and promotes sales
Shenzhen Jinwei Beer Co., Ltd., as a professional manufacturing enterprise in the beer industry, mostly uses heat shrink packaging for its gift box products. The main reasons for its use are twofold: 1. Diversifying packaging forms is beneficial for promotion; 2. Heat shrink packaging has flexibility suitable for different specifications, especially for bundled packaging of small-sized products. Small size bundled beer packaging has better flexibility and is more convenient to carry, so it is increasingly favored by consumers. With the increasing demand for small-sized bundled beer packaging in the market, heat shrink packaging will have greater development space.
Moreover, the current color heat shrink film has received high attention from beer companies, and some beer companies have adopted this type of shrink film to improve product quality and promote sales. The relevant person in charge of Hubei Jinlongquan Beer Group Co., Ltd. believes that color film heat shrink packaging will be the choice to achieve display effects. In this demand, a heat shrink packaging machine with a film positioning system suitable for color shrink film will become one of the promising packaging equipment in the beer industry.
3、 Several points that need improvement in heat shrink technology
Beverage companies: Shrinkage equipment needs to be more flexible and personalized
With the change of consumer consumption habits, the specifications of heat shrink have also undergone significant changes, from 2 bottles shrink to 12 bottles and 24 bottles. Therefore, beverage companies need shrink equipment that can meet different specifications of packaging. In addition, if different specifications of heat shrink packaging can be added with handles to facilitate consumer carrying, it is what beverage companies hope for. Flexible equipment and equipment that can provide personalized packaging are the future development trends of heat shrink packaging technology. (We will specifically invite the Chinese representative of Italian SMI company to introduce in the following article: "Improvement and Diversification Trends in Shrinkage Packaging".)
Dairy enterprises: The flexibility of contraction equipment needs to be improved
Under enormous market competition pressure, dairy companies are trying various means to improve the competitiveness and market share of their products, and promotional measures are a common one. If the original packaging of 8-cup products is changed to a promotion format of "buy 8 get 2 free", the heat shrink packaging machine will expose some weaknesses: most of the shrinking machines are not very flexible and cannot adapt well to the needs of dairy companies. During promotions, companies can only use on-site tape to wrap promotional products around the packaging box of 8-cup products, which seriously affects the beauty of the product and reduces packaging quality. Therefore, in order to have greater development space for heat shrink packaging machinery, we need to quickly address the demand of users for equipment with good flexibility!
Through our investigation, it is not difficult to find that end user enterprises in various industries have high expectations for heat shrink packaging equipment in reducing packaging costs and promoting sales. We believe that with the continuous development of heat shrink packaging technology, more products using this packaging form will appear in the market. Heat shrink packaging technology will become the expectation of end user enterprises for heat shrink packaging equipment in the future!